A BEHAVIORAL CHANGE CAMPAIGN FOR JOHN HOPKINS FOUNDATION UNDER HEALTH COMMUNICATION PARTNER

The Government of Uganda through the Ministry of Health in partnership with Johns Hopkins School of Public Health wanted a creative agency to develop a campaign to encourage the youth to know their status. The communication campaign was to be run mainly in higher institutions of learning where the prevalence rates had increase. The “know your status” campaign was to get every one to test even those who had previously tested to take the test again.