Fly the dream of Africa

Brand Identity & Advertising

Client
RwandAir

Project
Brand Identity

Year
2016 - 2020

Category
Brand & Advertising

Project Overview

Operating from Kigali as its hub in the heart of Africa, RwandAir has become Africa’s fastest growing airline with one of the youngest and state of the art fleet on the African continent. In August 2015 we embarked on a partnership to refresh the RwandAir brand and help them realize their vision of linking Rwanda to the world. Working in close collaboration with the team at RwandAir, 2016 saw the launch of the new visual identity for RwandAir. The re-brand touched every aspect of the business.

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Inspired Design

The new identity testifies to the airline’s renewed strength and determination to provide excellent service and satisfaction to its customers.

Building on the airline’s strong heritage the refreshed identity provides a robust and flexible graphic platform, simple, seamless and consistent look and feel across all destinations.

VISUAL BRAND ELEMENTS

Inspired by Rwandan Art
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VISUAL BRAND ELEMENTS

Inspired by Rwandan Landscape
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VISUAL BRAND ELEMENTS

Inspired by Rwandan Culture
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From Rwanda to the World

The RwandAir identity is a testament of its commitment to the excellence of service to the people of Rwanda and the world.

The refreshed identity is designed to meet the future challenges of a competitive airline business, and to connect naturally with customers. Working in partnership with RwandAir we looked to create a bold and vibrant identity that includes a modern take on the tag-line – to reflect RwandAir as one of the fastest growing airlines in Africa.

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Campaigns

Advertising.

We officially launched Culino Mayonnaise in Rwanda during the Tour du Rwanda 2020. Working together with our brand ambassadors, Knowless Butera and Joseph Mugisha, we gave both participants and fans a taste of Culino Mayonnaise at all our stands during the Tour.