Mastercard Multi-Currency
I&M Bank is a trusted financial institution committed to empowering individuals, businesses, and communities through innovative banking solutions.
Advertising Campaign
Content Creation
Creative Design
To support the launch of I&M Bank Rwanda’s Mastercard Multicurrency Prepaid Card, we developed a targeted digital campaign designed to connect with modern consumers who transact beyond borders. The campaign introduced a smart, secure payment solution tailored for travelers, online shoppers, and individuals seeking flexibility across multiple currencies.
The Challenge
I&M Bank needed to clearly communicate the value of a multicurrency prepaid card in a market where awareness of such solutions was still emerging. The challenge was to simplify a complex financial product, build trust, and demonstrate its everyday relevance—while standing out in an increasingly competitive digital landscape.
Approach & Strategy
We crafted a digital-first campaign that focused on real-life use cases, highlighting convenience, security, and global accessibility. Through engaging content and platform-specific storytelling, we positioned the card as an enabler of seamless international transactions. The campaign was designed to educate, inspire confidence, and drive action, while reinforcing I&M Bank’s position as a forward-thinking financial institution.
The Outcome
The campaign successfully drove awareness and adoption of the Mastercard Multicurrency Prepaid Card. It significantly increased social media engagement and follower growth, strengthening I&M Bank’s digital presence and reinforcing the brand’s relevance among digitally savvy consumers.
