Africa's Fastest Growing Airline
Uganda Batteries Limited (UBL) is a cornerstone of Ugandan industry, founded in 1967 and built on five decades of excellence, resilience, and innovation in energy storage. As a trusted local brand, UBL stands at the forefront of the country’s evolving energy sector, delivering world-class battery solutions to power homes, businesses, and industries across the region. Driven by customer-centric values, UBL continues to adapt and innovate, solidifying its position as the nation’s go-to for reliable energy while powering a sustainable future.
Advertising Campaign
Content Creation
Creative Design
After more than 50 years of service, UBL recognized the need to evolve. While its legacy of trust remains its greatest asset, shifting demographics signaled a need to reconnect with a new generation of consumers. This project was initiated as a strategic rebrand to reflect UBL’s evolution, align with the modern energy market, and position the company for the future. The core objective was to refresh the brand’s image to reflect who UBL is today while reinforcing the rich heritage built over five decades.
The Challenge
UBL’s primary challenge was maintaining a legacy built over 50 years while appealing to younger audiences. After decades of serving Ugandans, changing demographics began to impact top-of-mind awareness and ultimately sales. The brand needed to bridge the gap between its established reputation and the evolving market, evolving its perception to stay relevant without discarding the trust and credibility earned over a lifetime.
Approach & Strategy
As part of an insight-driven advertising process, Nomad conducted consultative meetings with key stakeholders and staff to gain a deep understanding of UBL’s core brand values and audience. From these insights, the “Trusted for Generations” campaign was born. The strategy was designed to evoke nostalgia and brand love from the past while highlighting UBL’s ongoing commitment to innovation. Through an integrated, multi-channel approach, the campaign wove together heritage and modernity, reinforcing UBL’s enduring reliability while showcasing its forward-looking vision in a cohesive and engaging way.
