For Every Child
UNICEF Rwanda works in partnership with the Government of Rwanda, civil society, and communities to promote the rights and well-being of every child. Through programs in health, nutrition, education, child protection, social policy, and early childhood development, UNICEF supports national efforts to ensure children survive, thrive, and reach their full potential—especially during the most critical early years of life.
Behavioural Change Campaign
The National ECD Campaign was built around a series of simple, actionable messages that highlight essential components of early childhood care and development. From the importance of antenatal care and breastfeeding to early learning, stimulation, immunization, nutrition, and hygiene, each message was crafted to resonate with families and caregivers across the country.
The Challenge
Despite strong national frameworks, awareness and adoption of key early childhood practices varied across communities. The challenge was to create a unified campaign that could clearly communicate the importance of ECD, resonate with caregivers from diverse backgrounds, and inspire behaviour change at scale.
Our Approach
Nomad developed a communication strategy and creative campaign that simplified complex ECD concepts into clear, actionable messages. The campaign focused on everyday practices that caregivers can adopt to support a child’s development, using culturally relevant visuals and accessible language to connect with families across Rwanda.By aligning closely with UNICEF’s ECD framework, the campaign ensured consistency across messaging while remaining engaging, human, and community-centered.
Key Focus Areas
Nomad developed a communication strategy and creative campaign that simplified complex ECD concepts into clear, actionable messages. The campaign focused on everyday practices that caregivers can adopt to support a child’s development, using culturally relevant visuals and accessible language to connect with families across Rwanda.By aligning closely with UNICEF’s ECD framework, the campaign ensured consistency across messaging while remaining engaging, human, and community-centered.
The Impact
The National ECD Campaign strengthened awareness around early childhood development and reinforced the message that small, consistent actions in the early years have a lasting impact on a child’s future. By delivering clear and integrated messaging, the campaign supported UNICEF Rwanda’s mission to empower caregivers, strengthen communities, and give every child the best possible start in life.
