Agiserera Campaign
I&M Bank is a trusted financial institution committed to empowering individuals, businesses, and communities through innovative banking solutions. With a focus on reliability, accessibility, and customer growth, I&M Bank offers a comprehensive range of services—including personal banking, business financing, digital banking, and wealth management.
Advertising Campaign
Content Creation
Creative Design
I&M Bank sought to increase awareness and adoption of its SME vehicle financing offering among small and medium-sized businesses. Despite having an attractive financing product, many SMEs lacked information and clarity on how to access funds, and how asset financing could support their business growth. The Agiserera campaign was developed to bridge this gap and position I&M Bank as the preferred financial partner for SMEs.
The Challenge
Several SMEs faced challenges in scaling their operations due to inadequate logistics, particularly the lack of vehicles for distribution, transportation, service delivery, or mobility. Despite the clear need, many business owners remained unaware of available vehicle financing solutions, misunderstood eligibility requirements, or perceived the process as complicated and time-consuming.
Approach & Strategy
The Agiserera concept was built around progress, mobility, and opportunity—showing SMEs that growth happens when businesses can move faster. The strategy focused on simplifying the financing process through clear education, making the message relevant with real business examples, and strengthening trust by positioning I&M Bank as an accessible and supportive partner for SMEs.
The Impact
The campaign strengthened I&M Bank’s presence in the SME segment and reinforced the bank as a viable partner for growth-oriented businesses. Awareness of financing solutions increased significantly, and engagement platforms saw improved inquiries and application interest.
