Mayonnaise with lemon
Brand Activation & Web Design
Client
Colruyt Group
Project
Brand Activation
Year
2020
Category
Advertising
Project Overview
Culino provides premium quality mayonnaise to families in a clear authentic manner, while enabling them toenjoy great tasting meals and giving them satisfaction. With an established brand positioning, Culino Mayonnaise embraced the chance to change their dated look and feel. We worked closely with the company’s director of marketing, Nancy Brock to help strike the right balance to the new look of the brand and website packaging it up into robust CI for the new Culino Brand.
The Brief
Colruyt asked us to create them a beautiful online showroom off the back of our success with their Culino Mayonnaise brand. The brief was simple; create a stunning new website that encapsulates their spirit and shows the quality of their product.
The Solution
Working together with the marketing team at Colex, we designed, a bold new site, with modern styling to reflect the quality of culino mayonnaise. The new website is packed full of functionality .
Easy to update
Beautifully and responsive so you can view across all platforms.
The team ay Colruyt needed a robust CMS to handle the ongoing updates their site required. Our solution was a bespoke Website design featuring a custom CMS system with upto 5
The Result
The new website also supports the new brand identity. Using its bold typography, and colours to make the content pop.
The new website contains a ton of information about Culino Mayonnaise, as well as showcasing a collection recipes that can be used with the product. We finished the site off with subtle scroll animations that look to enhance the users experience without distracting from their content.
Tour du Rwanda
Brand activation.
We officially launched Culino Mayonnaise in Rwanda during the Tour du Rwanda 2020. Working together with our brand ambassadors, Knowless Butera and Joseph Mugisha, we gave both participants and fans a taste of Culino Mayonnaise at all our stands during the Tour.
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