Early Childhood Development
Behavioural Change
Client
UNICEF Rwanda
Project
National ECD Campaign
Year
2019 - 2020
Category
Behavioural Change
Project Overview
Early Childhood Development (ECD), defined as the period from birth up to six years of age, is a critical window of opportunity for a child’s cognitive, social, emotional and physical development.
The Government of Rwanda developed and approved an ECD Policy and Strategic Plan (2016). It recognizes the need for concerted efforts by coordinating between the Health, Nutrition, WASH and Social and Child Protection sectors to ensure a holistic and integrated approach to the development of young children.
UNICEF Rwanda
Focus on ECD and the Family will give young children the best possible start in life.
Our role as communication agency was the development of a communication campaign to amplify the integrated national SBCC strategy.
Antenatal Care - Early Childhood Development
Antenatal visits give your child a great start to life
Breastfeeding - Early Childhood Development
Breastfeeding ensures your child’s growth
Early Learning - Early Childhood Development
Early learning boosts your child’s intelligence
Early Stimulation - Early Childhood Development
Early stimulation helps your child’s brain develop
Immunization - Early Childhood Development
On-time immunization builds your child’s health
Nutrition - Early Childhood Development
Good nutrition builds your child’s strength
WASH - Early Childhood Development
Proper hygiene enables your child fight illnesses.
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