For the love of Agriculture
Behavioural Change
Client
Agricultural Credit Facility
Project
Product Awareness
Year
2020
Category
Behavioural Change
Project Overview
Government of Uganda [GoU] introduced the Agricultural Credit Facility [ACF] in the year 2009 in partnership with Commercial Banks, Micro Deposit-Taking Institutions [MDIs], Credit Institutions and Uganda Development Bank Limited all referred to as Participating Financial Institutions [PFIs]. The Scheme’s operations started in October 2009, with the aim of facilitating the provision of medium- and long-term financing to projects engaged in Agriculture and Agro processing, focusing mainly on commercialization and value addition.
The Brief
Promote commercialization of agriculture through provision of medium- and long-term financing to projects engaged in Agriculture, Agro processing, Modernization and mechanization.
The Solution
Nomad developed a communication strategy that was used to achieve the goals of the campaign. After brainstorming and extensive testing, a complete communication kit was created and produced for use in all districts countrywide.
More Access to Credit
813 More Micro-Farmers Can Access Credit Facilities
The scheme has financed 813 eligible projects resulting in increased access to credit by the micro and smallholder farmers; country wide.
The Result
ACF has experienced a steady growth in the loan book totalling to UGX 525.99 billion
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